At Vdepot, we’ve witnessed many of our clients grow from small start-ups into international success stories, and they all have one thing in common: they’ve thought carefully about how they could build the online ordering experience into something that the customer will value and remember.
Depending on which industry you’re in, and which studies you believe, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. So while building brand awareness is important, particularly for start-up sellers, keeping your existing customers happy can prove an even more valuable return on investment.
Based on seeing what works, and what our most successful clients have asked of us, here are five suggestions on how effective fulfilment could encourage customers to return.