Resources

The latest news, advice and best practice guides from our ecommerce support network.

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TikTok strategy

How emerging brands are utilising TikTok

If used strategically, TikTok can deliver your brand straight to your target audience – even if it is niche – and can be a transformative tool for increasing brand awareness and actively reaching your audience.

  • Digital marketing
  • Social media
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Product sourcing alternatives

Diversifying product sourcing: alternatives to China

Diversifying your product sourcing and exploring alternatives to manufacturing in China can be a complex process. However, it can be a rewarding decision that can help you to reduce your costs, improve your quality, and mitigate your risks.

  • International trade
  • Wholesale
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Food and drink packaging UK

Selling pre-packaged food & drink in the UK

Howes Percival has developed this guide in collaboration with Vdepot, as a resource to help current and prospective food & drink clients understand the legal landscape in which they operate.

  • Best practices
  • Legislation
  • Food & drink
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Alex Bailey product photography example

6 product photography ideas for shots that really pop

In an era of simple product shots on a white background, doing something a bit creative could really give you an edge.

  • Branding
  • Digital Marketing
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fulfilment brand loyalty

How to use fulfilment to build brand loyalty

Based on what our most successful clients have done, here are five suggestions on how effective fulfilment could encourage customers to buy from you again.

  • Branding
  • Fulfilment strategy
  • Customer service
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Boutique retailer example

How to get your products noticed by independent retailers

How do new brands begin to share their passion with independent retailers and get them passionate about it too?

  • Wholesale
  • Branding
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Norfolk Gin case study

Norfolk Gin

Vdepot has dispatched thousands of bottles on Norfolk Gin’s behalf. And instead of spending thousands of minutes preparing orders, Jonathan and Alison have used that time to focus on growing the Norfolk Gin brand, designing new products and developing collaborations with other boutique companies.

  • Alcohol fulfilment
  • Start-up fulfilment
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Ocado product listing example

How to successfully sell on Ocado

Ocado is spearheading the online grocery revolution as the world’s largest dedicated online grocery supermarket, which means if you sell FMCG items online, you need to be on Ocado.

  • Marketplaces
  • Wholesale
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What are the advantages of warehouse outsourcing?

Most retailers and ecommerce stores get to the point where they have to assess their fulfilment and warehouse requirements. This is usually due to the continued success and growth of your business – which is a great thing! But fast-growing businesses also face spiralling costs, or not having the space or infrastructure to deal with increasing demand.

  • Fulfilment strategy
  • Best practices
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Tapas Lunch Company

The Tapas Lunch Company

Having outsourced fulfilment to Vdepot, Jon and Jessica have relocated to Spain, while the company’s product range, customer base and order volumes have continued to grow year on year.

  • Food fulfilment
  • Custom integration
  • B2B & B2C fulfilment
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