Wholesalers are often reluctant to take the plunge on Amazon – and it’s no wonder. You can’t personalise your listings, you can’t connect with your customers, there’s no way to keep your customers returning and you have to play by the e-commerce giant’s rules, right?
Wrong. With the amount of personalisation on Amazon as well as a captive audience, you can actually increase brand loyalty and profits by using one of the world’s biggest e-commerce platforms.
The long and short of It? You can use Amazon and capitalise on its reach and still not compromise your brand voice or ideals. Adopting an omnichannel approach to your business can transform your business, you just have to make sure you have the right team behind you to get the most out of Amazon.
A great way to cultivate brand loyalty on Amazon is to display your brand. A great way of displaying your brand is utilising A+ Content.