Ocado’s grocery delivery service reaches over 74% of the UK, and more than 97% of Ocado’s orders arrive accurately and on time, with guaranteed freshness and virtually no substitute products! But how do you go about listing your products on Ocado?
In this blog, we’ll run you through the steps of setting up your Ocado account and how to optimise it for the best return on your investment!
Ocado stocks over 50,000 products, including big-name brands, M&S food, and Ocado Own Label items. Ocado’s model sidesteps traditional supermarket shelf space requirements, giving smaller, independent suppliers a chance to shine in their virtual aisles!
To get Ocado’s attention, simply fill out the application form which can be found here. This form is broken into 4 sections where you have to tell them about your brand, range and individual products as well as prove that they are safe and legal.
Once this is complete, one of Ocado’s Buyers will test your range and decide whether it is suitable for the Ocado marketplace. This process can take up to 8 weeks but once complete the Buyer will get back in touch to either set up a meeting or tell you why you were declined.
If you have been accepted, your brand will get a dedicated Ocado representative who will help you to set up your listings and your Brandbank account (more on that later…).
Arming shoppers with the ‘who, what, and how many’ about your product with a single image gives them enough information to make a one-click purchase! At the very least, it gives your listing authority and encourages consumers to click through to your product detail page.
Ocado allows for one “roundel” on their hero images. Roundels or call-outs have to give added information to the consumers and include marketing information. For example, serving size or recommended age, as well as recent awards are allowed, however a call out with a “new recipe” is not.
The main image may be incredibly important but that doesn’t mean you can forget about the rest of the image deck! Ocado works with Brandbank where you have to upload your product assets and images for them to then be used to the Ocado marketplace. It’s best to include multiple angles of your product, especially the back of pack (BOP) with the ingredients and nutritional information.
To really boost the customer experience, we suggest adding extra imagery such as call outs which include your products USPs and lifestyle photography that show the product in use. Any extra information that you can add will improve the customers’ e-commerce experience and give them the information they need to make an informed decision.
There are lots of marketing opportunities available with Ocado to make sure you grab the attention of the platform’s base of over 639,000 active customers! If you’d like more information on expanding your business with Ocado, contact marketplace amp! marketplace amp can help you create your accounts, optimise your product listings and advertise effectively. We understand what encourages customers to find, love and buy your products, not abandon them.
Vdepot can support with your B2B and D2C operations, fulfilling orders for food products, health & beauty and more. Outsource the hassle of storage and preparing your orders, and get back to building your business.