Ecommerce Support Network

Branding

In an era of simple product shots on a white background, doing something a bit creative could really give you an edge.

Wholesale

Trade shows are a great way for small businesses to be seen by bigger brands, to engage face-to-face with potential buyers and to build up their industry connections. Being prepared will help you make the most out of the time and money you invest.

International Trade

Diversifying your product sourcing and exploring alternatives to manufacturing in China can be a complex process. However, it can be a rewarding decision that can help you to reduce your costs, improve your quality, and mitigate your risks.

Branding

If used strategically, TikTok can deliver your brand straight to your target audience – even if it is niche – and can be a transformative tool for increasing brand awareness and actively reaching your audience.

Digital Marketing

More than 50% of product searches start directly on Amazon, and with millions of products available on Amazon it is becoming increasingly difficult to be found organically. This is why Amazon advertising is a fantastic opportunity to appear on the top of the search page and start selling faster.

Best Practices

Ocado is spearheading the online grocery revolution as the world’s largest dedicated online grocery supermarket, which means if you sell FMCG items online, you need to be on Ocado.

Best Practices

Howes Percival has developed this guide in collaboration with Vdepot, as a resource to help current and prospective food & drink clients understand the legal landscape in which they operate.

Best Practices

For readers who have made the decision to make their eCommerce presence international, here’s what to think about or ask your SEO team/agency when it comes to code and site structure that will allow your eCommerce site to be visible, and its content customised for different languages and regions.